We the living: the effects of living and deceased donor stories on charitable bequest giving intentions
نویسندگان
چکیده
Choosing messages to encourage charitable bequest giving may be particularly challenging given sensitivity to personal mortality reminders. Previous research suggests that people often react to mortality reminders with avoidance, including distancing themselves from those associated with death. We compare the effects of otherwise similar living and deceased bequest donor stories on subsequent intentions to leave a charitable bequest. Although both story types significantly increased subsequent intentions to leave a charitable bequest, living donor stories consistently outperformed otherwise identical deceased donor stories. Fundraisers may do well to emphasize stories of living planned bequest donors and deemphasize death and the deceased in charitable bequest fundraising messaging. Copyright © 2016 John Wiley & Sons, Ltd.
منابع مشابه
Leaving a Bequest: Living on Through Charitable Gifts
Decisions taken in respect of the disposition of possessions often parallel a life transition or change in identity. In this article, we examine decisions taken in a will where disposition can be viewed not as a representation of the identities an individual wishes to shed, but rather as the continuation of those for which the deceased wishes to be remembered. We examine the meaning that such d...
متن کاملبررسی و تحلیل قوانین و مقررات مرتبط با پیوند اعضا درایران
With the progress of science, organ transplantation emerged as one of the modern innovations of the medical science. Like other innovations, organ transplantation brings individuals in the society some disadvantages alongside numerous advantages. Legislators have therefore adopted rules and regulations for the mutual support of society members and their rights.In this article the researchers wi...
متن کاملTen-year outcome after rapid discontinuation of prednisone in adult primary kidney transplantation.
BACKGROUND AND OBJECTIVES Rapid discontinuation of prednisone after kidney transplantation potentially allows for minimization of steroid-related side effects. Although intermediate-term data with rapid discontinuation of prednisone have been promising, concern still exists regarding long-term outcomes. The 10-year experience is reported herein. DESIGN, SETTING, PARTICIPANTS, & MEASUREMENTS B...
متن کاملDonor retention in health care in Iran: a factor analysis
Background: Long-term financial support is essential for the survival of a charitable organization. Health charities need to identify the effective factors influencing donor retention. Methods: In the present study, the items of a questionnaire were derived from both literature review and semi-structured interviews related to donor retention. Using a purposive sampling, 300 academic and exec...
متن کاملLiver retransplantation for adult recipients
Living donor liver graft can be used for the first or second liver transplantation. The timing of retransplantation also should be stratified as 2 types according to the reoperation timing. Combination of these two classifications results in 6 types of living donor liver transplantation (LDLT)-associated retransplantation. However, late retransplantation to LDLT might have not been performed in...
متن کامل